It’s easy to lose something. It’s difficult to find it again.
If you loose your keys, you can’t get where you’re going. Not only that, you have to retrace your steps and go back and find out where you lost them. Maybe you’ll find them. Maybe you won’t. Maybe someone else picked up your keys and found their way to your home.
Perhaps it’s easier to ensure you never loose your keys. Perhaps it’s always better to ensure you protect that which is important. Whether it’s keys, people or brand philosophy or just basic fundamentals when it comes to doing business - putting a system in place to protect whats important can save you a lot of long term headache.
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.
Dmitry N. Rusakov