It’s quite astounding to witness the power of messaging. Some companies deploy this power to great effect and achieve great success. Consistent messaging that resonates internally and externally can yield fantastic results for some companies. We all know what those companies are. But, lets look at when the power of messaging goes the other way. When messaging can have adverse effects.
Lets look at what’s happening with VW. I’ve been following the company over the last few years - I’ve owned some of their cars (current car is a VW). Prior to their recent troubles (DieselGate) VW was putting out a consistent message out to the world. “We are going to be the #1 car manufacturer in the world”. Look it up - it’s all there. They had plans to expand in Asia, they had plans to continue to dominate in Europe and they implemented plans to further their reach in the North American market. Their message was “We have to be #1”
That message resonated. Externally and internally. Employees understood what it would take to succeed in this company. Getting to that #1 goal. Getting more products out the door faster & cheaper would drive more sales. The decision to cut a corner on development to hit that important deadline, to hit those results becomes a lot easier when the goal of the company is to be #1 in sales.
What if the goal was to deliver the best product? How different would that internal decision making be? I'd venture to guess that it would be a very different scenario.
The lesson is quite simple. Your message has to be considered. It can be powerful - in good ways and bad. You have to hone that message - you have to respect that message - because, it has power. And you can use that power to achieve greatness or achieve failure.
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.