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#everydaycreativebattle 9/365 Experimentation vs. Iteration

In a way the two approaches are similar. You sit down and you generate versions of your ideas - and you pick the best one. Right?

I’m a strong believer in the Start/Iterate/Refine approach when it comes to product creation (you can read some thoughts on it here). So where does Experimentation fit in that process?

Short answer - its at the beginning. Experimentation is a great tool to find your path - it leads you to the Start. I’d equate the need for quick experimentation to that of Growth Hacking. How do you narrow down your choices if the choices are limitless? You hack away at your options, exploring them quickly. Once you’ve done that - you step outside your comfort zone and take an approach you’d never think about - something unnatural and uncomfortable. Why do this? To get all the options on the table - including the options you wouldn’t consider creating yourself. 

Look at it as a chance to let yourself step outside of your comfort zone - an excuse to try it a different way. When we’re uncomfortable, we broaden our reach, we have more insight. This leads to a more chances of finding the right path. 

One thing to remember is that no one has ever created a groundbreaking product on their first attempt. For every success there are countless failures hidden behind that success. You rarely get to hear about them - because the story isn’t sexy enough (or is it?). In the same way where no one is an “overnight success” there is never a groundbreaking product without a tremendous amount of sweat, hard work and, yes, some extensive experimentation.


This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.