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Paralyzing Knowledge

Multi-Tasking is the new enemy. How can you get anything done if you’re focused on 8 different things?

Follow your passion - focus on doing one specialized thing and be absolutely great at it. 

Work with people who compliment your skills so you can focus on what you’re good at. 

Do these sound familiar? Well - I actually don’t mind the last one - but the first 2 should be taken with a grain of salt. Doing this project of trying to be creative everyday for the next year, it seems I’ve fallen into the pattern of writing down my thoughts on whats going on around me that specific day. I can’t dive in and show what I’m working on - yet, so my creativity is focused on making sense of what it takes to build a brand and build products from scratch.

It’s an exciting adventure. But, what I’m doing is contrary to what I’ve been reading and learning. I’m currently handling multiple tasks - everything from building the story, to visualizing logos, to building the narrative to designing the products and working to develop them to running the blog and making sense of it all and working on 2 print related projects. I plan to do my own photography, my own graphic design, my own … everything. I do plan to tap into friends and colleagues for things I can’t do well (video editing for example) - but most of the creative aspects are exciting for me - and I’d like to do as much of it as possible. 

I think thats the danger or learning too much and reading too much stuff on the internet - at can be paralyzing. It makes you second guess your choices at a time where you should be as creative as possible. Want to do something? Do it. Even if you read that it didn’t work for one guy trying to do it. Is there absolutely one correct way to do something? Absolutely not. Everyone is different and everyone can carve out their own way. 

So if you want to be the Jack of all trades? Go for it. I mean, get some feedback from those you trust along the way, but it’s not impossible to be good at a lot of creative tasks. If the will is there, it’s possible.


#everydaycreativebattle 21/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.