Everything Matters

What’s the most important thing to focus on when putting our a new product?

  • The concept
  • The materials
  • The colors
  • The manufacturing consistency 
  • The feel
  • The sound
  • The wight
  • The durability
  • The longevity
  • The timelessness
  • The versatility
  • The usability
  • The finishing
  • The packaging
  • The fonts
  • The smaller details that no one will notice
  • The marketing materials
  • The website
  • The story
  • The marketing strategy
  • The retailer relationship
  • The retailer presentation
  • The price
  • The promotional materials
  • The sales program
  • The catalog 
  • The pitch
  • The closing statement
  • The content
  • The customer feedback
  • The price

The only thing that matters is everything. A product isn’t just a product - it’s the overall experience. And that experience starts with the first touch point. It could be at the manufacturing level. It could be at the retailer level. Every touch point matters. Everything matters. If you want to be remarkable - you have to strive to be remarkable at every touch point. That’s the focus.

DNR

#everydaycreativebattle 36/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.