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Cultures Write the Future

Culture. At times it’s underestimated. At times it’s neglected, and maybe seen as irrelevant, sometimes lost in the layers of everyday complexity. Some organizations just truly don’t care about culture, while other's believe that there's no need to have one.

The fact is culture will be there whether or not you care about it or want to have one. If your organization doesn’t care about having an internal culture that inspires innovation and creativity - you just might have a culture of complacency and a bunch of people waiting to leave at 5pm - a culture of putting in the bare minimum effort, a culture of hiding behind busywork. 

If you your organization only values the bottom line - you will have a culture of fear. Or maybe a cutthroat culture of getting ahead where numbers matter more than customers, where you do anything and everything to get ahead. A culture where a short term gain wins and everything else looses. 

Whatever you choose to do inside your organization entirely relates to your internal culture. You can either consciously choose to recognize that and build a culture centered around value, education, innovation and design leadership (as an example). Just like anything - it’s a choice. Cultures consist of people with a shared vision - culture allows transcendence beyond the sum of it’s parts.

What future do you see? What future does your organization see? Your internal culture will create that future. Having the right culture can be the difference between a mediocre organization or a great one.

Dmitry N. Rusakov

#everydaycreativebattle 58/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.