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Every designer starts out caring. Scratch that - Every person starts out caring. Especially in a creative field. When you’re in your zone, doing your work, your art - you’re pouring a piece of yourself into your creation. You do everything possible to deliver something great. You care about it - sometimes maybe too much? No. Never too much. Care is what sets it apart. Care is what draws people into it. Care is what gets you recognized. Care is what can make something mundane seem remarkable.

All the more painful when organizations that harbor a poisonous culture disregard those who care. And when you stop caring and you start avoiding. You start doing less. You stop fighting and you start being mediocre. When you utter the words “OK. Just tell me what you want me to do..” the battle is lost. 

When you create you’re not a pen, you’re not a tool. You’re a creator. And if you care it will show. The goal is to go beyond - and learn how to deal with the internal obstacles and with your environment. Not every situation is perfect. You need to learn to care within your reality. You need to care within that very moment.

You can still care when the schedule gets shortened. You can still care when you have to cut important features. You can still care when the budgets get shrunk. And you can still care when you’ve been told “No”. 

Care is personal. Care is important. And the moment you stopped caring is the moment you know you’ll need to either create change, or move on. Sometimes we have to seek out those who will care about the fact that we care. Because, in order for us to do our best work - we have to care.

Dmitry N. Rusakov

#everydaycreativebattle 59/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.