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Logos don't sell products.

The day you think your logo is enough to sell a product - is the day you’ve started on the road to absolution.

Here’s what does sell your product:

Connection

Are you doing something remarkable? Are you telling the story? Are you working to change the lives of your customers? Are you willing to do the work and connect with those who are willing to look at what you’ve created?

Value

Not price. But, true value. Does your product provide something walmart will never be able to replicate? 

Function

Does your product work better? Does it offer a significant advantage over the competition? 

Desirability

Does it make the customer feel something just by looking at it, by holding it? 

Innovation

Not every product is innovative, most of the time, the above attributes are enough to get people to consider your product. But, true innovation trumps everything. When your product creates an advantage through innovation, people will come. With true innovation value and function couple together to create desirability. At times it doesn’t even have to be pretty - it has to work better - like 10 times better at least. 

Design

Yes. Design can sell your product. It can encompass all 5 attributes and wrap them in a package that makes it better. A product can be designed to be presented better, to communicate better, to be packaged better. Design is powerful - it can change things. 

So no, your logo is not what’s selling your product. Your logo is merely a symbol - something to recognize you. It may stand for something, yes - but, the minute your rely on what your logo stands for, and not what your product does - you begin to lose. The logo isn’t the king - product is. 

Dmitry N. Rusakov

#everydaycreativebattle 44/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.