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When to Stop

How do you know when enough is enough and you need to ship?

When you create, it’s easy to get caught up in the moment. In fact, we look for those moments. Those moments when you’re in the flow. Time becomes irrelevant, you focus, no distractions matter. Netflix or youtube don’t matter. You’re working. You’re in it 100%. (I love those moments)

For me, those moments of flow don’t last long. There are phases where I can fall into them and be in the flow multiple days at a time - but, that’s rare. 

Flow is one thing - what I’d like to consider is the other side. The development side. The seemingly never-ending crusade for improvement. I call this phase the “iterate” phase in the creation cycle. You might be finalizing details. You might be tweaking functions. You might be improving construction. It’s absolutely important - but it can be endless. In an effort to achieve the ever better product - it often happens that you do the unthinkable - delay.

The minute you consider delay. The minute you consider getting off the schedule is the minute you’ve taken the first step to never finishing your project. Yes - that’s the truth. It’s the seed of doubt. It’s dismissal of your own ideas and your own perseverance. I you can delay for 1 week - then why not two weeks? And if you can delay for two weeks - why not a month? And better still, why not wait until next year, because now you can really get to a favorable phase and launch at the right time anyway. Sound familiar?

Schedule and commitment to that schedule is the only way to get around this paradigm. When do you stop? You stop when you’re schedule says you should stop. You ship when you decided to ship. You don’t procrastinate and wait - you foresee the issues and you work and hustle to get the function correct. You get the look correct. And you don’t let the prospect of perfection deter you from delivering something that you wanted. 

Those who take schedule’s seriously are the ones you see achieving their goals. They commit. They ship. They deliver. Stop when you said you’d stop. Ship when you said you’d ship. 

Dmitry N. Rusakov

#everydaycreativebattle 45/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.