When you’re creating art - the last thing you need is validation.
If you know what you’re doing, if you have a vision, validation is unnecessary.
If you trust your team to do the right thing, you have no need for external validation
When you can’t choose your direction - validation won’t choose it for you.
The lesson is - you can’t deflect difficult decisions. If you’re unsure of the direction you’re about to take, you need to do the work to think it through, to talk it through with the people you trust. Having an external party validate your direction can be dangerous. The external party has no stake in the art. They have no commitment. They simply must describe what they think at that moment. In most cases - the external validation is done with no exposure to the story, no marketing, no connection.
If you feel like you need validation - you have some more work to do. Not externally - but with yourself, with your team. Validate at your own risk.
Dmitry N. Rusakov
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.