“People do not buy goods and services. They buy relations, stories and magic.” - Seth Godin
Designers are in the business to create products and services. Designers seek to improve function and ease of use. Designer may seek to introduce smarter ways of manufacturing a product to allow a broader reach of customers. We, as designers are absolutely focused on the user and the product and the relationship it forms. Sometimes everything else becomes irrelevant. It's time to zoom out.
For some, completing a successful design may be an opportunity to move to something else, but in reality, the design is just a small part of the puzzle - it's part of a larger narrative. Like it or not, forming the relationship with the user and telling the story effectively will define how this product or service exists on the market - it will also ultimately decide whether the design succeeds or fails. When it all gels together perfectly and in a remarkable way - it can be magic. It can be industry altering.
We must see Design as part of a greater whole. It’s a chapter that will tell a story - or perhaps be there as a way to help tell the story, a way to help the user build a connection and build a relationship.
Without the relationship - your product may just be another “thing”, your service just another service. Just more of the same.
Dmitry N. Rusakov
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.