We follow brands that have a purpose. A voice. A reason to exist.
We take notice. We pay attention. We inquire and discover. We learn. Sometimes we love it, sometimes we hate it. Sometimes we are indifferent (thats the worst).
Sometimes we love the brand, but it will lose it’s luster and it’s purpose. We wander. We explore… we forget.
Brands are like people. If we choose to loose touch, they can disappear. Some brands die because they loose their relevance, they don’t keep their continuity. But, just like with people, you can get back in touch. A brand can reappear and ask for your attention. Maybe ask for your forgiveness. Maybe dazzle you with something new. A surprise. A reminder of why it’s always been there.
If we continue the relationships in a consistent manner, if brands give as much as they receive, if they don’t disappear - they will remain relevant. Being current, present and active is part of being a successful brand.
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.
Dmitry N. Rusakov