Every respectable brand that we like stands for something. That brand represents an idea - or an ideal.
Creative work must stand for something. It doesn’t have to be something complex or difficult or fancy. In fact, it helps if it’s simple, digestible and easily understood. What is your purpose? Your why? Why do you exist? Why does your product exist? What do you stand for?
These questions have to be answered - very clearly. If there is any vague notion within those answers - it means you don’t have it all figured out. It means you’re chasing small ideas. It means you don’t stand for something specific. Something that can build a tribe and start a movement or a following.
When you stand for something - it allows you to have a story and a point of view. You can drive your point and communicate your ideas to the world. Those who admire your work, might follow along - those who hate what you stand for, will hate. Indifference is the true enemy. Put yourself out there - stand for somethingyou believe in.
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.
Dmitry N. Rusakov