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Be relatable

People seek to belong. Whether its a community, a family, a like minded group or a brand - people want to belong to a cause. They want to relate to a cause or a vision. 

This is why you have people staunchly defending giant corporation and their choices against other giant corporations and their choices. The term fanboy is coined. The tribe can be huge and loud. The tribe relates. They believe. They buy into the vision. 

#everydaycreativebattle 123/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking. 
Dmitry N. Rusakov