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The North star effect

In the context of a complex project, whether you have a team or not, it’s easy to loose sight of what you’re doing. There are meetings, problems, more meetings, more problems, unforeseen issues, people leaving, new systems, market trends, marketing changes, new bosses and numerous other things that can appear during the creative process. 

All this to say that there are countless ways to be distracted if you choose to be distracted. You can spend all day on putting out small fires, for a whole year and not accomplish anything. It’s easy. You feel busy. You feel like you’re doing something. You’re contributing, solving problems, fighting the good fight. Doing the battle. But, in the end it doesn’t matter if you loose sight of your goal.

The North Star is that goal. You need to keep in front of you. You need to know what you’re trying to do, what you’re trying to achieve - and you need to remind yourself everyday. Maybe going as far as pinning a piece of paper in front of you to remind you. Maybe setting a reminder on your phone. Whatever the trick you use - you have to remind yourself on why you’re doing what you’re doing. 

In a world of countless distractions and complexities, it’s easy to loose sight of what we’re supposed to do. Reminding ourselves everyday can help keep us going in the right direction - following the path we’ve set out to follow.

#everydaycreativebattle 109/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking. 
Dmitry N. Rusakov