Every brand and project needs a compass. Something or someone to guide you through the unknown wilderness that is creativity. A compass will lead the way in times of uncertainty, when you reach a fork in the road or when you’re facing a crucial dilemma.
Do we continue forward, or do we turn back and start over?
Brands need a compass. Usually that compass is the leader of the company. Whether its through direct means or through the layers of management, that direction needs to be set. Those difficult decisions need to be made. That guiding hand needs to be pointing in the right direction. And that requires tremendous responsibility and knowhow.
Without a compass a brand can get lost. It can wonder through the woods not knowing where to go. Passing by it’s customers and chasing the wrong things. A brand without a compass is a brand lost.
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.
Dmitry N. Rusakov