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Pick your enemy wisely


Every project, every company needs an enemy. Something to beat. Something to conquer. Something to stand against. Perhaps be the opposite of. 

The enemy doesn’t have to be a competing company. The enemy can be bad design, bad form language or even bad usability. In the case of Space X, the enemy in some sense is our inability to become a multi-planetary species. 

When the enemy is clear, the goal is clear: there’s purpose. Purpose is when people will work beyond their required hours. Purpose involves passion and drive. Companies like SpaceX thrive on people with passion because, they have a purpose. They have an enemy to go up against. A goliath to David. 

Find your enemy, then right it. 

#everydaycreativebattle 135/365

This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking. 
Dmitry N. Rusakov